Wine Festival Winchester - Growing An Event

Having an event once a year can mean a drop in interest from your network for the other 11 months. Competitions are a great way to keep your audience engaged and talking about your big event.

Working with exhibitors, partners and bloggers we created a series of competitions. Using the Wine Festival social channels and email marketing as the main drivers, the prizes included wine products, tickets and merchandise.

The competitions raised the profile of the Wine Festival, increased likes and follows, improved engagement and increased traffic to the website.